Heineken's CEO on Brews, Branding

Heineken USA CEO Dolf van den Brink shares insights on beer-consumption trends and discusses marketing plans for Heineken, Dos Equis and Newcastle Brown Ale.

Jul 7th, 2014

Heineken USA CEO Dolf van den Brink shares insights on beer-consumption trends and discusses marketing plans for Heineken, Dos Equis and Newcastle Brown Ale. 

More in Global
Cyclists ride along the dyke in Emden, Germany, Wednesday, June 3, 2020. The German government wants to increase offshore wind power capacity five-fold by 2040 as part of its plan to wean the country off fossil fuels. Cabinet on Wednesday agreed a bill that would set a goal of 40 Gigawatts of installed offshore wind power capacity in 20 years, from about 7.5 Gigawatts at present. It also raised the target for 2030 from 15 Gigawatts to 20.
Germany Seeks Massive Increase in Offshore Wind Power
The five-fold increase is part of the country's plan to wean itself off fossil fuels.
Jun 3rd, 2020
Thumb2
McLaren Announces Layoffs
Besides its lack of vehicle sales, McLaren’s Formula 1 racing team hasn’t seen track in a while.
Jun 2nd, 2020
Vladimir Perevalov shows a Social Monitoring app installed on his phone in his apartment in Shcherbinka, outside Moscow, May 27, 2020.
Virus-Tracking App Angers Thousands with Fines
If quarantined Moscow residents leave home or fail to provide a photo, they face a fine of about $56 each time.
Jun 2nd, 2020
I Stock 1149390754
Leaders Urge $2.5T COVID Plan
The plan calls for the world’s 20 major economic powers to tackle the virus and launch an economic recovery.
Jun 2nd, 2020
People view cars on the forecourt of a car sales outlet, in Norfolk, England, open for the first time since the lockdown, as part of a wider easing of restrictions in England, Monday June 1, 2020. The British government has lifted some lockdown restrictions to restart social life and activate the economy while still endeavouring to limit the spread of the highly contagious COVID-19 coronavirus.
Retail, Spending Start to Improve
Online options and low interest rates have helped propel consumer spending.
Jun 2nd, 2020
The Shandong aircraft carrier docked at a naval port in Sanya, China, Dec. 17, 2019.
China's Home-Built Carrier Conducts Sea Trials
The Shandong, commissioned last year, underscores the country’s rise as a regional naval power.
Jun 1st, 2020
A worker wearing a protective face mask.
China's Manufacturing Still Sluggish
The pandemic has slowed economies globally, depressing demand for Chinese exports.
Jun 1st, 2020
Security CCTV camera by the Olympic Stadium, Olympic Park, London, March 28, 2012.
US Joins International AI Panel
The Trump administration had earlier dismissed the idea.
Jun 1st, 2020
A former Samsung employee Kim Yong-hee is seen atop an 82-foot traffic camera tower in Seoul, South Korea.
Fired Samsung Worker Ends Tower Protest
The 60-year-old spent 354 days on the tower.
May 29th, 2020
Protesting Renault workers stand outside their plant.
Renault to Cut 15,000 Jobs Worldwide
The company is negotiating a bailout with the French government.
May 29th, 2020
Zotye's T300 SUV displayed at Auto China 2016 in Beijing, April 25, 2016.
Pandemic Upends Chinese Automakers’ US Expansion Plans
HAAH Automotive still eventually plans to bring Chinese-made cars across the Pacific.
May 29th, 2020
A woman makes a barricade off tyres during a protest by Nissan workers in Barcelona, Spain.
Nissan to Close Indonesia, Spain Plants
The Japanese automaker is cutting global production by 20%.
May 28th, 2020