About Manufacturing Business Technology

When Manufacturing Business Technology (MBT) was launched, the industrial landscape was in the early stages of digitization. Terms like “Industry 4.0” and “smart manufacturing” were still emerging concepts, and the need for technology leadership in manufacturing was more pressing than ever. From the beginning, MBT positioned itself not just as a reporter of trends, but as a trusted resource and advocate for modernization in industrial operations, cybersecurity, and digital transformation.

What started as a specialized publication has evolved into a digital-first powerhouse—delivering essential insights to decision-makers navigating the intersection of IT, OT, and manufacturing. Today, MBT serves as a guide for manufacturing professionals making critical investments in automation, artificial intelligence, software, cybersecurity, IIoT, and business intelligence.

Mission and Reach

Our mission is to empower the modern manufacturing professional with timely, actionable information to make better business and technology decisions. We reach an audience of influential leaders and decision-makers across roles in IT, operations, cybersecurity, purchasing, and executive management. Nearly 90% of our audience participates directly in purchasing decisions across sectors like aerospace, automotive, food & beverage, defense, medical devices, electronics, and beyond.

Each day, MBT delivers a curated mix of original editorial, industry news, product innovations, and trend analysis across web, video, email newsletters, podcasts, and social media. Our daily e-newsletter boasts industry-leading open and click-through rates—a testament to the trust our readership places in us.

Innovation and Leadership

MBT has continually pushed the boundaries of how technology coverage is delivered in the manufacturing sector. From pioneering video podcast formats to leveraging AI-powered engagement platforms for tailored content delivery, our team remains committed to staying ahead of the curve.

Backed by Industrial Media, a leading B2B publisher serving U.S. manufacturers, MBT benefits from the combined strength of a media network that includes IEN, Food Manufacturing, Industrial Distribution, and Manufacturing.net. This synergy enables us to offer advanced content creation, lead generation, and multi-platform marketing solutions for our partners and readers alike.

Editorial Excellence and Market Impact

MBT’s editorial vision is driven by a deep understanding of the manufacturing technology landscape. We cover the technologies reshaping industry—from predictive analytics to 3D printing—with clarity and authority. Our audience includes top-tier companies like Honeywell, Microsoft, Bosch-Rexroth, Ford, Intel, and many more who rely on MBT to stay informed

Opportunities to Partner with MBT

MBT offers a range of tailored marketing and lead generation solutions to help partners reach a high-value audience across digital channels. Opportunities include:

  • A daily email newsletter with industry-leading open and click-through rates - Example
  • Smart Engagement: combines AI-driven targeting, omnichannel distribution, and real-time analytics to maximize content impact, generate leads, and boost ROI for industrial marketers.
  • Website display ads
  • Single and multi-sponsored email deployments
  • Customized newsletter deployments
  • Specialized video formats - Example
  • Video ads and pre-rolls Example
  • Video and audio podcasts - Example
  • Content creation, including whitepapers, eBooks, infographics and video
  • Custom research
  • Resource guides
  • Multiple sponsorship opportunities

For more information please contact [email protected] 

Contributions 

We're happy to accept and review potential contributions for Manufacturing Business Technology. Contributions are welcome from anyone with expertise or insight into the industry.  

For more information, contact [email protected].  

Editorial Guidelines 

The following Contributor Guidelines should be considered when submitting articles for review. 

  • Submissions should be no more than 1,000 words.
  • Each submission should include the author name, title and affiliation.
  • Please include a headshot of the author.
  • Exclusive pieces will be given priority, so please let us know if your article has previously been published elsewhere.
  • No AI-generated content will be accepted.
  • Submissions should be written with an industry-wide perspective and not be promotional for any one product or company. Any promotional language will be edited.
  • We reserve the right to edit the piece as we see fit, but we’re also happy to pass on a final draft to the author before it appears on the site.
  • Because we publish new content every day, there’s no hard deadline for submission. However, we do reserve the right to publish the piece in accordance with our production cycle.

If you are having trouble with this site, please send an email to [email protected] explaining your problem, and we'll reply with answers. 

Snail mail: 
Manufacturing Business Technology 
199 East Badger Road 
Suite 100 
Madison, WI 53713