Toyota Motor North America (TMNA) introduced the Scion by Toyota brand and its first vehicle at simultaneous events in Ypsilanti Township, Mich., and Frisco, Tex. The automaker expects the ultra-compact utility truck to arrive in the U.S. in the second half of 2027.
The company also showcased two additional vehicles, the SxS Concept and the BKE Concept.
Described as a "freedom lab," Scion by Toyota will learn and evolve through new vehicle concepts, designs, capabilities and experiences that could help shape the future of Toyota mobility.
KEI-01
For decades, kei trucks have earned a reputation in Japan and some other Asian markets for their practicality and versatility.
Designed to meet applicable low-speed vehicle federal safety requirements, the KEI-01 comes standard with a 660cc three-cylinder engine, a continuously variable transmission and four-wheel drive (4WD).
As an intentionally low-volume, niche vehicle, Toyota will initially offer the KEI-01 through a fleet-focused pilot program to help the company learn how it can best serve U.S. customers and use cases. Initial fleet sales are planned through Scion by Toyota dealers selected from current Toyota dealers, which will serve as the customer-facing sales channel. Based on market conditions, customer demand, and operational considerations, Toyota may consider expanding availability to limited retail sales at a later date.
The automaker intends to share additional information and a broader sales strategy as it finalizes its plans.
SxS Concept
First shown at the 2025 SEMA Show, the SxS Concept is a purpose-built side-by-side concept that reimagines the all-terrain vehicle for a new generation of outdoor enthusiasts. Developed by the company's North American engineering team, the concept combines a high-output turbocharged four-cylinder hybrid powertrain producing more than 300 horsepower with a compact, purpose-built off-road package.
Designed for everything from desert running to rock crawling, the SxS Concept features significant suspension articulation and a nimble footprint. It also offers a Silent Mode that allows the vehicle to operate using electric power.
BKE Concept
The BKE Concept explores another dimension of personal mobility, bringing together compact packaging, utility and adventure in a concept designed to expand the possibilities of how people move through and experience the outdoors.
Where the KEI-01 emphasizes practical utility and the SxS Concept showcases off-road performance, the BKE Concept's small, highly adaptable form creates new possibilities for different lifestyles, activities and experiences.
Assembled in America
The company will assemble the KEI-01 at Toyota Motor Manufacturing Indiana (Toyota Indiana) starting in the second half of 2027, supported by a $34 million investment that looks to add approximately 50 new jobs.
The investment will establish new vehicle assembly operations and upgrade production and logistics infrastructure.
KEI-01 highlights:
- 660cc three-cylinder engine mated to continuously variable transmission
- Standard selectable four-wheel drive (4WD) with auto mode and push-button lock up
- Three-way fold-down cargo bed
- Extended-cabin design with raised roofline for reclining and sliding seats, plus secure interior storage behind seats for tools and gear
- Enclosed cabin with heat and air conditioning
- Measuring just over 11 feet in length and under 5 feet in width
- Payload capacity of up to 600 pounds in bed
- Right-hand-drive vehicle designed to comply with FMVSS No. 500 requirements for LSVs
- Maximum speed of 25 miles per hour
