If the countless rumors are correct, Apple will unveil three new iPhone models at its big fall event later today. While new iPhones most likely wonβt be the only thing on Appleβs agenda today, they are by far the most important aspect of todayβs event. As the following chart illustrates, the iPhone has become absolutely vital to Apple's success.
After the first iPhoneβs launch in 2007, it took less than three years for it to become Apple's biggest product in terms of revenue. For the past four year's the iPhone's share of Apple's total revenue has hovered between 55 and 70 percent of total sales, depending on seasonal effects. The launch of the iPhone X in time for the holiday season last year propelled the iPhoneβs revenue contribution to a record level of 70 percent for the holiday quarter, a record that Apple surely wouldn't mind breaking this year.
The iPhone Is Apple's Key to Success
This chart shows iPhone revenue as a percentage of Apple's total revenue since 2007.
Sep 12, 2018
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