Ford Collaborates With Alibaba As It Expands Into China
The carmaker signed a three-year agreement to test marketing sales, as well as collaborate on cloud computing and distribution strategies.
Dec 7th, 2017
The Associated Press
In this Friday, May 27, 2016, file photo, a man talks on his phone as a woman rides on an electric bike past a company logo at the Alibaba Group headquarters in Hangzhou in eastern China's Zhejiang province. Ford Motor Co. is collaborating with Chinese e-commerce giant Alibaba Group to further expand into the world’s largest auto market. The carmaker signed a three-year agreement that will investigate ways to use technology for marketing, sales, cloud computing, and distribution strategies. It hopes to better incorporate digital technologies and platforms into its vehicles. (AP Photo/Ng Han Guan, File)
Ford is joining with Chinese e-commerce giant Alibaba Group to explore new ways for people to buy and own vehicles in the world's largest auto market.
The carmaker said Thursday that it's signed a three-year agreement to test marketing sales and marketing as well as collaborate on cloud computing and distribution strategies.
Initially the companies will study methods for people to buy vehicles from pre-sale research, to test drives and leasing options. They'll study areas to cooperate "that are reshaping the automotive industry in China and around the world," Ford said in a prepared statement.
Ford also hopes to better incorporate digital technologies and platforms into its vehicles.
Ford is a relatively small player in China and has been focusing on expanding into the market to better compete globally. It recently promised to roll out more than 50 new vehicles in China over the next eight years including 15 powered by electricity.