Studies Show Why People Buy (or Don't Buy) EVs

Interest is growing, but price, range and a lack of charging infrastructure present challenges.

According to the results of a recent survey by J.D. Power, consumer interest in electric vehicles is increasing.

24% of respondents said they are “very likely” to buy an EV, an increase of four points over last year.

J.D. Power, as well as another report issued by Autolist, both suggest that electric pickups are helping generate interest in this powertrain segment.

But study authors warn that there is still a lot of ground to make up in consumer perception of EVs and many of the concerns buyers have remain unchanged from earlier reports.

These include price, range on a single charge and a lack of charging infrastructure to support them.

A report from Automotive News goes on to reinforce the correlation between higher household incomes and greater interest in EVs.

Potential buyers who own their own homes or own premium vehicles were more likely to consider EVs.

J.D. Power adds that firsthand experience was important to perceptions, and that 30% of those who said they wouldn’t purchase an EV blamed "a lack of information" about them.

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