Where GM 'Beats The Heck' Out Of Cars

Before a brand new General Motors car or truck goes to a dealer, the company has to "beat the heck out of a vehicle before the customer can" on a proving ground, where vehicles are smashed, weathered, and driven to the extreme, says James Bell, V.P. of GM Consumer Affairs.

Before a brand new General Motors car or truck goes to a dealer, the company has to "beat the heck out of a vehicle before the customer can" on a proving ground, where vehicles are smashed, weathered, and driven to the extreme, says James Bell, V.P. of GM Consumer Affairs.

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