Pandemic Gives Nintendo a Big Win

As the coronavirus pandemic spread across the U.S. in March, demand was off the charts.

 

By February of this year, Nintendo's Switch video gaming system had sold over 52 million units since being introduced three years ago.

And as the coronavirus pandemic spread across the U.S. in March, demand grew even faster — outselling both Sony’s PlayStation 4 and Microsoft’s Xbox One.

The company also had the highest-selling game in March, with Animal Crossing: New HorizonsThat game is only available on Switch and still beat out games that can be played on multiple platforms, like Call of Duty.

However, demand increased so sharply that retailers quickly sold out of the Switch, and global supplies completely dried up. Online resellers were offering used models with mark-ups of over $200.

Earlier this week, Nintendo announced plans to begin production on 22 million new consoles — a 20% uptick in manufacturing projections for the year. New Switch consoles should be available by June.

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