3M Announces ‘Ask 3M’ Digital Assistant

The tool aims to help customers find solutions within the company’s adhesives and tapes portfolio.

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3M plans to debut a new digital assistant at this week’s CES expo in Las Vegas, the conglomerate said last week.

“Ask 3M,” the company said, will be pilot-tested with engineers to help solve their “bonding design challenges” with solutions from 3M’s portfolio of adhesives and tapes.

The company’s CES booth will also feature a look at an expanded version of its 3M Digital Materials Hub. The hub, originally announced last year, utilizes generative AI, advanced modeling and simulation-ready data cards to enable users to validate materials digitally — before they invest in physical prototypes. 3M expanded the hub to include optical films used in common simulation environments.

"With these platforms, 3M is redefining how engineers discover, evaluate, and simulate materials," Jason Langfield, the project lead for the 3M Digital Materials Hub, said in a statement. "By drawing on 3M's deep technological and application expertise, we can deliver secure, scalable access to mechanical models, optical models and virtual materials, while helping our customers reduce iterations, accelerate decisions, and bring better solutions to market faster."

Events for CES 2026 began Sunday and will continue through Friday.

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