P&G Divests Camay, Zest as Brand Streamlining Continues

Unilever gobbled up the two soap brands for an undisclosed amount. A transfer of a manufacturing facility in Mexico is also part of the deal.

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The Procter & Gamble Company (NYSE:PG) today announced the sale of its Camay and Zest brands along with the transfer of a manufacturing facility in Mexico to Unilever for an undisclosed amount. The transaction is expected to close during the first half of 2015 subject to necessary regulatory approvals.

The deal involves the global sale of the Camay brand, the sale of the Zest brand outside of North America and the Caribbean and the sale of the Talisman manufacturing facility in Mexico. The plant employs approximately 170 people who will transfer to Unilever at the completion of the deal.

P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

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