GM Puts U.S. Exec In Charge Of Global Marketing

General Motors has put Joel Ewanick, its vice president of U.S. marketing, in charge of marketing across the globe.

DETROIT (AP) -- General Motors has put its vice president of U.S. marketing in charge of marketing across the globe.

Joel Ewanick, who came to the company in May after working in top marketing posts at Nissan and Hyundai, now has the title of Global Chief Marketing Officer, effective Friday, GM said in a statement. He had been vice president of U.S. marketing.

The move is designed to make sure GM's marketing and advertising are consistent across the globe for all of its brands. In the U.S., the company sells cars and trucks under the Buick, GMC, Chevrolet and Cadillac brands, and some of those brands also are sold in Asia, South America and elsewhere. It also has Opel and Vauxhall mainly in Europe and Holden in Australia.

"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," said CEO Dan Akerson said in a statement. "In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer."

Ewanick, 50, will report to Akerson for his global job and continue to report to North American President Mark Reuss in his U.S. marketing role.
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