Caterpillar Inc. is formally introducing its rental store concept to customers in China during the inaugural CONEXPO Asia trade show taking place in Beijing, May 15 to 18.
In the first three months of 2006, Caterpillar dealers have opened 12 Cat Rental Stores in China as part of Caterpillar's plan to expand the level of service and product offerings to current and potential new customers in China. "These Cat Rental Stores will give our Chinese customers greater access to the machines and tools they need -- for a few hours, a few days or months at a time -- so they can complete the projects they are working on," said Rod Beeler, Caterpillar vice president for Asia Pacific Marketing and chairman of the CONEXPO Asia management committee. "A customer coming into one of these new rental stores will have the full product support they expect from Caterpillar and its independent dealers, including the option to rent, lease or buy new or used equipment and even to obtain financing from Caterpillar China Financial Leasing," Beeler said. For many equipment customers in China, the commercial rental concept is a different way of conductingbusiness. "In addition to providing our current customers in China with even greater support, these Cat Rental Stores will also give contractors in China the chance to 'test drive' and learn more about Caterpillar products
they might not be familiar with, helping make them more productive in their operations," Beeler said. Caterpillar operates rental stores in more than 1,400 locations in 40 countries. More information is available at http://www.cat.com/.
