Tesla's Greatest Invention Is Its 'Hype Machine'

Tesla has successfully positioned itself as the future of automobiles. But in the present, Tesla doesn't make many cars. Peter Valdes-Dapena explains the Tesla hype machine, and what happens if that hype wanes.

Aug 14th, 2018
More in Business Intelligence
A Google Maps street view of Kellogg's production plant in Mariemont, OH.
Kellogg Shifting Ohio Plant Production to Tennessee, Cutting 250 Jobs
Nearly half of the company's Mariemont, OH workforce will be cut by the middle of this year.
Feb 25th, 2021
I Stock 843023702
Durable Goods Orders Climb 3.4% in January
The total was pulled up by a nearly 400% increase in civilian aircraft and parts.
Feb 25th, 2021
Autodesk plans to acquire Innovyze in an effort to create a more sustainable and digitized water industry.
Autodesk to Acquire Innovyze for $1B
The deal aims to create a more sustainable and digitized water industry.
Feb 24th, 2021
In this file photo mail delivery vehicles are parked outside a post office in Boys Town, Nebraska.
USPS Selects Oshkosh Defense for Greener Trucks
The vehicles haven't been updated for more than 30 years.
Feb 24th, 2021
In this Oct. 21, 2009 file photo, a small crowd begins to gather outside a Fry's Electronics store in Renton, Wash. The electronics chain is permanently closing, citing the struggles it faced as a retailer during the coronavirus pandemic. The company, which was in business for 36 years, had 31 stores in nine states. Fry’s Electronics Inc. said it stopped regular operations and began the wind-down process of its business on Wednesday, Feb. 24, 2021.
Tech Tinkerer Haven to Close
Fry's Electronics is ceasing operations after 36 years.
Feb 24th, 2021
Jobstn
Warehousing, Goods Driving Jobs Exceed Pre-Pandemic Levels
E-commerce has fueled major demand for loading & stocking and driving positions that move goods throughout the supply chain.
Feb 24th, 2021
Mm 185 Thumb
Monkey Plays Video Games with Neuralink’s Brain Interface
Elon Musk says we may soon see patients controlling devices using only their minds.
Feb 23rd, 2021
A worker arranges cones at a mostly-empty vaccination site at Dodger Stadium, Los Angeles, Feb. 11, 2021.
Drug Execs Face Capitol Hill Questions on Vaccine Supply
Lawmakers are expected to ask whether further use of the Defense Production Act could help speed the process.
Feb 23rd, 2021
The Perseverance rover lowered towards the surface of Mars during its powered descent, Feb. 18, 2021.
Mars Team 'Awestruck' by Descending Rover Photo
The mission's chief engineer called the picture "iconic."
Feb 22nd, 2021
Google Ap
Google Fires AI Manager who Protested Her Peer's Departure
She follows the recent departure of another Google employee involved in the same field.
Feb 22nd, 2021
Uber drivers of the ADCU, App Drivers & Couriers Union, celebrate as they listen to the court decision on a tablet outside the Supreme Court in London, Feb. 19, 2021.
Court Gives Uber Drivers Benefits in Landmark Ruling
The decision threatens the company’s business model and has broad implications for the gig economy.
Feb 22nd, 2021
Erp
Streamlining Transparency, Compliance in Government Contracting
Government contractors need to make informed vendor decisions based on real-time performance. Purpose-built ERP solutions, whether cloud-based or on-premise, can help address both.
Feb 22nd, 2021