Webcast: Hole in one: Toro maintains multiple selling channels

Today, Toro allows its corporate accounts involved in golf course management, landscape, and lawn care direct access to product information, accurate pricing, and consolidated account views, constituting an improved method by which these corporate accounts order and are invoiced.

Toro also launched an online store for new and refurbished products that allows consumers to browse, configure, and purchase certified refurbished or overstock consumer home yard care products for their specific needs, including blowers, trimmers, snowthrowers, garden tools, and other Toro items.
Like Toro, a growing number of manufacturers are turning to selling to multiple channels to simplify their complex selling processes. It makes it easier for customers and partners to find, configure, and order products and services through every available touchpoint—Web, call center, store, and field sales.
Do enterprise executives believe their business systems adequately support product and services sale and delivery to sophisticated users?
As Toro can testify, Web self-service solutions allow customers, partners, and sales personnel to custom assemble and price sophisticated products, services, and product bundles. The key is to synchronize multiple selling channels to help drive revenue, improve business responsiveness, and lower costs.

To learn more, tune into the MBT Executive Broadcast featuring Toro Co., and sponsored by Sterling Commerce.
Keri Sellner leads the Customer eBusiness group within The Toro Company which provides Consumer focused eCommerce web sites, as well as hosted eCommerce web sites branded for Toro’s channel partners. Keri has held various packaged system implementation and custom software development positions with mid-sized consulting companies, Thomson West and Coca-Cola Enterprises. She received her Computer Science degree from Minnesota State University at Mankato, and received a Master of Software Design and Development degree from the University of St. Thomas.