Webcast: Not your traditional warehouse management

For manufacturers to obtain a competitive advantage today, they need to optimize material throughput, improve overall operations performance, and constantly drive lean initiatives. But this goal cannot be attained successfully using the typical warehouse management system.

Not long ago, British American Tobacco's (BAT)  Augustow, Poland  factory was recently selected as one of two of company’s strategic production hubs within Western Europe Operations for British American Tobacco. The Operations Leadership Team had been anticipating that business needs would extend far beyond those met by typical warehouse solutions. Increasing production from 20 branded tobacco products to over 1,000 brands total, BAT Poland in the short-term faced increasingly complex warehousing and logistics requirements.

Tune into this webcast to hear Rustam Sanaev, IT Operations Manager from British American Tobacco Poland, explain how the company turned this challenge into a competitive advantage with Apriso’s Warehouse Management System for Manufacturers.

Learn for yourself how the British American Tobacco Augustow, Poland factory synchronized its warehouse and production operations for full material and finished goods traceability, even as it obtained the highest level of responsiveness to changing demand conditions—on the production line and across the supply chain.