Webcast: Building a successful e-business strategy

October 2, 2008 7:49pm MDT

Building a successful e-business strategy
This webcast is available on demand. Register today and watch at your convenience through October 2, 2009.

E-business is a basic need for maintaining a competitive edge in any economy. CF Industries, a leader in agricultural fertilizers, needed to enhance business discipline around the company’s sales and customer service processes.

Learn how their PROMISE solution provides their customers with a functionality-rich, Web-based customer self-service and sales solution for order placement and contract status review and management. This Webcast, sponsored by Sterling Commerce, promises to open all the doors on their e-business best practices.

Christine Dingman is Director of Sales Support for CF Industries and has held various positions within the sales and procurement areas during her 21 year career with CF. As the fertilizer marketplace is evolving, she has been instrumental in the marketing and promotion of new business including CF’s offer of advanced technologies to help maximize customer value and efficiencies in eBusiness transactions.

Christine has been associated with the fertilizer industry for 21 years and has served on several boards, most currently, as Chairperson on the Board of Directors, Crop Nutrient Connectivity Project, and as Vice Chair on the Crop Nutrient Council. She also serves on the Board of Directors of AgGateway.

Christine has a Marketing degree from Western Michigan University. She and her husband, Ed, live in McHenry, Illinois. They have one daughter and one son.

Michael Hylton is a Senior Product Marketing Manager at Sterling Commerce, a subsidiary of AT&T Inc., helps 80 percent of the FORTUNE® 500 thrive in a global economy by solving complex business process challenges, where he oversees product marketing for their multi-channel selling solution. Michael has 18 years of marketing experience in marketing high technology enterprise applications and infrastructure. He previously worked for Tumbleweed Communications and Nortel Networks as well as several start-ups. Michael holds an M.B.A. in Marketing and Certificate in Public Relations from Golden Gate University in San Francisco, a from Golden Gate University and a B.S. in Business Administration (Marketing concentration) from San Francisco State University.

Posted Mar 13, 2009