Manufacturing Business Technology - October 01, 2006
Cover Story
Momentum matters
In the 1990s it was easy to start a software company. Raise between $5
million and $40 million, hire a hotshot team of executives, and get a
high-profile market research firm to anoint the chosen space with a
three-letter acronym—or TLA. Once you were on track to reach an annual
revenue rate of $40 million, it was off to the initial public offering (IPO)
races.
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