Manufacturing Business Technology - September 01, 2005
Cover Story
Stand by your brand
When Tom Welke thinks back to the days before a new warranty-claims
processing system streamlined the interactions between Whirlpool and its thousands of service partners, one
issue—waste in the service chain—is top of mind. Welke is VP of North
American customer care for the Benton Harbor, Mich.
Applications and Services Business Performance Columnists
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