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Research Rap: Making Engineering Efficient - with Electronic Reference Information

February 26, 2009

A quick peek into some research on
the use of
electronic reference information
 to
increase the productivity of engineers. Few companies could argue
the need to make sure they are getting the most out of their
engineering time and investment. That is true always, but even more
so today. In this study I was able to talk to a number of large
engineering organizations that have take an enterprise-wide view of
this seemingly mundane issue, and heard very clearly that while the
topic might not be as exciting as some whiz-bang new simulation and
animation tool, the corporate rewards are very
interesting
.

The Research
The research is based on
interviews with Schlumberger and BP, along with some supporting
data from a study conducted with members of the American Society of
Mechanical Engineers (ASME). The research pointed out some very
interesting things, namely:

  • Searching for a piece of reference information is
    harder than you might think
    - The good news is that there
    are a tremendous number of resources that offer basic engineering
    facts, such as the tensile strength of a material. The bad news is
    that with the explosion of information on the Internet, it is
    tempting to Google the answer instead of looking it up in one of
    the engineering “bibles” that have trusted information. But
    fishing through those paper books is inefficient,
    and takes more time to pinpoint the data needed (and then
    potentially have to convert it to the desired unit of measure,
    which an electronic tool can do automatically).
  • Reference information needs to be a part of the
    engineer’s daily work
    - Engineers spend a significant
    amount of time on their workstations. Leaving the workstation to
    look up a piece of information in a library is inefficient. Having
    this information in electronic form brings the information to them
    in the normal context of their workflow. Electronic information can
    also be interrogated more quickly (showing just the row of the
    table you need, or helping you pull a value off of a graph or
    equation without having to manually interpret or solve it), and can
    be readily integrated back into the engineer’s notebook or work
    document.
  • Electronic reference information drives
    efficiency
    - According to the study on ASME members, use
    of an electronic (in this case the ASME eLibrary) drives
    efficiency. About three-quarters (79%) of respondents
    indicated it improved their efficiency by 10% or
    more
    , with about one third (34%) saying it
    improved by 20% or more. (Note that the numbers
    are cumulative, the 34% are also included in the 79%). Those are
    amazing numbers. Interviews indicated significant times savings,
    for example BP indicated it helped them speed up by finding a
    piece of information by a factor of 6-7 times.
  • Projects can be justified based on cost -
    Although the strategic reason to adopt an electronic tool for
    engineering reference information is to improve efficiency, the
    simple cost savings from centralized access and
    reducing physical libraries and individual book purchases can
    likely justify the use of a tool
    .
  • Making engineering decisions on questionable data is
    both dangerous and potentially negligent
    - There is
    an element of reducing corporate risk that is worthy of mention
    too. Regardless of the power of the search capability, it needs to
    be based on the right resources. Those resources should be trusted
    and validated to show proper care was taken when engineering
    decisions were made.

My Thoughts
My favorite quote from the paper came from Schlumberger. The person
I spoke with is responsible for enabling the efficiency and
effectiveness of engineers. He said: 

Upper management probably doesn’t
care about reference information directly, however they want to
make sure they are doing everything possible to enable and empower
the engineering organization. They expect you to put what is
required in place.


I couldn’t agree more. This is not as “sexy” of a project
as a new 3D modeling tool, but the benefits are available and
compelling
. Please feel free to read the white paper, it
is titled Tech-Clarity
Insight: Engineering Reference Information in a PLM Strategy

and is available for free download from my website.

Implications for Manufacturers
The
implications are clear. Today, when headcount in Engineering is
flat (at best), companies are looking for ways to get the most out
of their engineering staffs. They are also looking to save money.
The research shows that companies can both improve
productivity and drive out direct cost by using a tool for
electronic reference information
. That sounds like it is
worth a look for most companies. And the implementation time is
likely to be relatively fast, so the payback and return on
investment (ROI) are likely to be both surprising and valuable.

Next week I will discuss how engineering reference information
can complement - or perhaps even be a part of - a PLM strategy.

So that was a quick peek into some recent research on the use of
electronic tools for engineering reference information. I hope you
found it interesting. Does the research reflect reality? Do you see
it differently? Let us know what it looks like from your
perspective.

Posted by Jim Brown on February 26, 2009 | Comments (5)

March 20, 2009
In response to: Research Rap: Making Engineering Efficient - with Electronic Reference Information
Steve Melito commented:







Great topic, Jim! I'm a blogger for an growing on-line community
called CR4: The Engineer's Place for News and Discussion. Would you
be interested in putting some of your content in front of our
audience? If so, please contact me at smelito @ globalspec.com


March 6, 2009
In response to: Research Rap: Making Engineering Efficient - with Electronic Reference Information
Tom Gill commented:







Thanks Chris, I'll check out your site. Tom


March 6, 2009
In response to: Research Rap: Making Engineering Efficient - with Electronic Reference Information
chrisknovel commented:







Tom, We appreciate your comments on integrating data intensive
content into the engineer's workflow. We spend a lot of time
thinking about and doing exactly that at Knovel - www.knovel.com.
We aggregate content from a wide range of technical publishers and
make it available over the web and can provide a web services
option for integration into other software or direct feeds to our
clients (most of which are Fortune 500 with engineering design as a
core competancy). One of our goals and the service we deliver to
our clients is to remove a lot of the overhead you decribe above.
Bottom line, we are working hard (early stages) to bring "must
have" information directly into PLM work flow as a core element of
PLM strategy. Chris Forbes www.knovel.com


March 5, 2009
In response to: Research Rap: Making Engineering Efficient - with Electronic Reference Information
Jim Brown commented:







Tom, thanks for your comment. The examples you provide are good
evidence that reference information not only belongs in the PLM
strategy, but directly in PLM. Thanks for adding!


March 3, 2009
In response to: Research Rap: Making Engineering Efficient - with Electronic Reference Information
Tom Gill commented:







Hi Jim, I just reviewed your paper; good topic. Do you see the
publishers of the technical information providing access to
information as a web service? If the information access has enough
granularity, it can definitely be incorporated into the PLM
application. Aras just announced a partnership with Globalspec
enabling searches from within the PLM software, which will start to
demonstrate some of what you are talking about. While it's
currently focused on accessing purchased component information, it
could certainly access other types of information. I'm looking
forward to testing this out. In the past I was responsible for
licensing various industry standards for the corporation.
Initially, this was done on by serving out Cdroms, and later via
subscriptions to web sites. Access was provided by an internal
portal. It was a bit cumbersome because each provider had a
different presentation method. I was indirectly involved in a
project that dovetails with this. One division created an
interesting concept within the Aras APQP project management
application. The product development steps for the component
families were repetitive and templates were used to define the
project. In addition to the detailed steps required, links to the
appropriate documentation and standards for that step were embedded
into the step. In some cases, there was a formal sign-off to
indicate that the owner of the step had reviewed the documentation.
It was additional effort for the experienced personnel to create
the more complex templates, but, it was an incredible aid for the
less experienced people. I'm looking forward to next weeks column!
Tom Gill Aras Corporation www.aras.com

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