Green design bolsters your brand

There is a lot more to corporate sustainability for manufacturers
than offering one green product, but it sure is nice when one of
those products gets noticed by mainstream media. Time
magazine just released its
Green Design 100 list, which highlights companies with notable
green products or green programs.

While some companies made the list for broader-based green efforts,
many were recognized for a particular product. For instance,
Samsung is on the list for a solar-powered cell phone it will soon
introduce, and Dell gets a nod for its “Studio Hybrid” desktop PC
that consumes about 70 percent less energy than a typical desktop
unit.

The lesson here is simple: good publicity usually follows from a
true committment to green design. A positive image can only boost
sales and market share. At a time when many companies are
publically held, green design is central to the image and brand
integrity of a company. We need to think of green design as being
intertwined with larger, core corporate goals such as brand
integrity and growing market share.