BT byte: NetSuite partnership will deliver business apps to European SMEs

-- Manufacturing Business Technology, 5/1/2008 10:40:00 AM

NetSuite, a vendor of on-demand business software suites for small and midsize enterprises (SME), reports a partnership with British Telecommunications plc (BT) on the heels of the introduction of its new on-demand solution, called NetSuite OneWorld.

According to NetSuite, many small and midsize U.K.-based businesses still have requirements for multinational CRM, ERP, and e-commerce capabilities, yet the majority of these still buy separate software packages to run and manage their businesses. Historically, the cost associated with running and integrating data from incompatible systems is high. Because of application fragmentation, the software infrastructure used by many companies does not allow business processes to run efficiently across front- and back-office functions, nor across geographic boundaries.

According to recent research by BT Business, client relationships are the most critical factor to the success of U.K. SMEs (43 percent). NetSuite product offerings aim to give businesses an integrated set of processes that allows them to focus on improving customer satisfaction, reaching new markets, and improving business efficiency. NetSuite OneWorld in particular enables multinational and multi-subsidiary companies to manage their global business operations in real time, and allows multinational, midsize companies to think locally and globally by unifying business operations in a single system.

“It’s a big move to bring NetSuite to the U.K. and EMEA via BT,” says Scott Lumish, VP of business development, NetSuite. “We look forward to working with BT to take NetSuite to millions of businesses.”

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