Oracle seeks to speed up application sales to mid size enterprises
New Oracle Accelerate offerings include prepackaged bundles for business intelligence, performance management, and CRM
-- Manufacturing Business Technology, 9/23/2009 8:43:57 AM
Oracle is stepping up its efforts to sell applications to mid size enterprises with release of a host of new offerings under its Oracle Accelerate program.
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The solutions, unveiled on September 22, include functionality for:
• Business intelligence;
• Advanced planning and scheduling;
• Transportation management; and
• Product lifecycle management.
There also is now a CRM on-demand solution available under the Oracle Accelerate banner. While all of these applications are part of the regular Oracle E-Business suite, Oracle says the Accelerate program makes them more accessible to mid size organizations by bundling the capabilities into easily deployable packages tailored for managing business processes as they typically are conducted in specific industries and geographic regions.
In addition to the applications, Oracle Accelerate bundles include a database, middleware to handle any necessary application integration, along with analytics, and unstructured content management capabilities. Oracle also offers special financing programs that it says make the packages easier for midsize companies to digest from a financial perspective.
Oracle claims more than 7,000 midsize companies have adopted at least one or more Oracle application since the Accelerate program began three years ago. It claims a total of 25,000 mid size companies among its customer base.
Also see: Oracle offers new product lifecycle management capabilities for process manufacturers
