Opinions galore: Survey software puts actionable feedback in the hands of decision makers
By Manufacturing Business Technology Staff -- Manufacturing Business Technology, 8/19/2008 3:27:00 PM
Inquisite Survey Software 9.0, an enterprise feedback management (EFM) solution, has a new interactive analytics engine and report builder said to give business decision makers greater insight to customer and employee opinions and motivations.
"The new analytics and reporting capabilities in Inquisite 9.0 made it easier and faster for our organization to better understand our key constituents," says Kristin Thomsen, manager of marketing research for The United Way of America. “Because the reports and charts are interactive, I simply point and click on a variable to drill down into more detail. And I can now quickly generate a single customized report to present all necessary data, rather than needing to create separate reports."
Recognizing the need to get the right information to the right people at the right time, Inquisite was one of the first EFM providers to include role-based access to feedback data. Inquisite licenses include roles for Survey Administrators, Survey Analysts, and Survey Reviewers. User roles include varying levels of access for survey development, deployment, and data analysis, thus enabling organizations to optimize the survey process and easily share feedback across the enterprise. This feature, in combination with new reporting features in version 9.0, allows acting on customer or employee feedback faster than ever before.
With Inquisite Survey System 9.0, a Survey Administrator previously responsible for deploying surveys and generating standard reports for internal business unit clients can instead assign Survey Analyst access rights to select business decision-makers for the specific survey data. With the new analytics and reporting features in Version 9, Survey Analysts now have greater control over depth and breadth of data analysis. They also have the ability to customize reports relevant to their business objectives, as opposed to the typical ‘canned’ reports available in most survey products.
The reporting enhancements in Version 9 also benefit Survey Administrators, saving them time and effort. With the ability to more effectively customize reports, Administrators can more quickly deliver relevant information to end users of the data. Administrators can combine report filtering with the power to create customized views for Survey Analyst users, thereby delivering immediate analyzable results to data consumers at all levels of the organization.
New features of Inquisite 9.0 include:
• Ability to present data in role-based, custom views—enabling faster time-to-data and action for decision-makers;
• Best of both quantitative and qualitative data with automatic tabulation of both pre-coded and uncategorized responses, plus scoring and aggregate numeric statistics;
• Customizable charting by question that distills lengthy tables into concise visual summaries;
• Interactive segmentation with flexible answer grouping (“rollup”) in frequency and multi-banner cross-tabulations; and
• Ability to manipulate and filter data rapidly through mouse-driven drill-down and drag-and-drop for faster delivery and interpretation.
