Personifying Web 2.0: WorkLight and Tata team up for desktop gadgetry, collaborative gizmos
By Manufacturing Business Technology Staff -- Manufacturing Business Technology, 11/12/2008 2:00:00 PM
WorkLight and Tata Consultancy Services (TCS) are partnering for solutions that will securely engage customers, partners, and employees through consumer Web 2.0 tools such as Facebook, iGoogle, iPhone apps, desktop gadgets, RSS, and more. Enabling secure, personalized, and enterprise-grade interactions beyond the portal, users are expected to gain a real business edge by increasing the value of their existing infrastructures.
The two companies will focus on key vertical markets including pharmaceuticals, business and IT services, and more. Relying on WorkLight’s flagship product, the WorkLight Server, and TCS services, companies will now be able to:
• Acquire new customers virally across multiple consumer Web 2.0 tools and services, reportedly at a lower cost compared to traditional channels;
• Drive higher revenues through a brand new opt-in and highly personalized channel with innovative new services; and
• Deliver scalable, secure IT functionality for business at fast cycle times, with significantly low cost of ownership and without the risk of long-lead-time, custom-coded point solutions.
“There is more need for innovative, cost-effective business solutions to engage customers, partners, and employees in the current financial environment, and we are excited to partner with WorkLight—a true innovator in every sense of the word—in the delivery of Web 2.0 solutions,” says K. Ananth Krishnan, CTO, TCS. “Based on our ongoing discussions with clients, we believe Web 2.0 will experience rapid growth and adoption by companies across a host of vertical markets.
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