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Manufacturing Business Technology - November 1, 2007

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How Mercury Marine launched 48 outboard versions in just 60 months

The leadership at Mercury Marine knows all about balancing seemingly contradictory forces. For one, the manufacturer of boats and marine engines, a $2.3-billion division of Brunswick Corp. headquartered in Fond du Lac, Wisc., must balance conflicting customer desires—for power on the one hand and fuel economy on the other—in the engines it delivers.



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