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Manufacturing Business Technology - October 1, 2006

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Momentum matters

In the 1990s it was easy to start a software company. Raise between $5 million and $40 million, hire a hotshot team of executives, and get a high-profile market research firm to anoint the chosen space with a three-letter acronym—or TLA. Once you were on track to reach an annual revenue rate of $40 million, it was off to the initial public offering (IPO) races.



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