Manufacturing Business Technology - August 1, 2002
Cover Story
Connector maker makes customer connection
When Molex, the $2.4-billion maker of connector systems, went shopping for a customer relationship management (CRM) system to help it home in on sales opportunities and work more closely with customers needing its highly engineered products, it all came down to two vendors. Both vendors' systems had the needed functionality, and both were comparable when it came to price.
- Columnists
- Back Talk
- The gnashing of teeth
- Issue Analysis
- Source smart: the need for supplier management
- Up Front
- Folding the event management umbrella
- Features
- Deliver
- Smarter about customers
- Make
- The next wave of ROI
- Plan
- The suite battle
- Source
- Supply-side smoothness
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